ellesse x BLOK
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ellesse becomes Official Apparel Partner to BLOK
ellesse, the Italian sports apparel brand owned by Pentland Brands, has partnered with BLOK to become the Official Apparel Partner to the boutique fitness brand and its online digital platform ‘BLOKtv” in a global deal commencing January 2021.
ellesse and BLOK will co-create a series of content throughout the year to promote new season ranges, showing class content, showcasing the BLOK instructors’ personality and point of view with exclusive content to be used across the global ellesse channels to include Instagram, Facebook, TikTok, Twitter and YouTube.
As well as supplying high quality branded fitness product to BLOK instructors for studio and BLOKtv classes, the BLOK and ellesse partnership will also see various joint promotions including ellesse customers gaining bespoke discounts for BLOKtv subscriptions and BLOK customers receiving exclusive ellesse offers on the latest ellesse gym ranges.
‘ellesse has a rich heritage where fashion meets sport and BLOK is the perfect partner to showcase this with its artist community, stylish gym interiors and its ethos of creativity meets fitness. Both brands believe fitness is a lifestyle choice and way of life, that is accessible to all via compelling content. We are really excited about this shared ethos and can’t wait to bring this to the global fitness stage.’ Says Simon Breckon, Global Brand Director, elllesse.
‘BLOK has always been a trailblazer in the world of boutique fitness. The brand sits at the intersection of fitness and creativity – art, design, and fashion are part of our DNA. With the rapid growth of BLOKtv meaning we now have customers in more than 150 countries, this collaboration with a global apparel brand with ambitious plans to bring the worlds of fashion and fitness together is something we are really excited about’ Ed Stanbury, BLOK.
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For further information including possible interview opportunities with BLOK Head of Fitness Lottie Maddox please contact Sig Watkins at FitMG, firstname.lastname@example.org 07595 984476
Notes to editors:
ellesse was founded by Leonardo Servadio, by using the sound of his first two initials. With a dream of creating the world’s most stylish sportswear, ellesse pioneered athleisure, and was one of the first brands to display the logo on the outside of clothes. Part of the Pentland Group. For more information see www.pentlandbrands.com
BLOK is an award-winning studio and digital fitness platform. We offer a cross-disciplinary class-based approach to fitness. Our first site in Clapton, Hackney opened in Q1 2016, followed by Shoreditch in 2018, and Manchester in 2019. In May 2020, BLOKtv launched attracting a user-base in over 100 countries. Led by expert trainers, we’re on a mission to inspire a culture of movement. For more information on classes, see