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August 18, 2019

ellesse AW19 campaign #Forthewin

Reading Time: 2 minutes

Reading Time: 2 minutes

Find your winning mindset this season with the ellesse AW19 collection.

When Leonardo Servadio founded ellesse back in 1959, he believed that when you look and feel your best, you always win. For AW19, we’re bringing that mentality front and centre with ‘For The Win’ – a campaign that’s all about the style, attitude and confidence it takes to win, not just in sport, but everyday life.

LS wasn’t just a tailor, but a passionate skier, too. With the ‘Urban Tailored’ menswear and womenswear collections, we’re taking that traditional tailoring approach and applying it to modern streetwear. With the ‘Urban Ski’ menswear and womenswear collections, it’s all about the skiwear silhouettes of the 80s and 90s, with form-fitting cuts, overstated colours and classic takes on the iconic Semi Palla.


Heading up the campaign shot by Cass Bird, is a line-up of global talent who know a thing or two about winning. Actor and musician Raleigh Ritchie aka Jacob Anderson is a creative polymath who makes every artistic project he touches look effortless.

New York rapper Princess Nokia brings her infectious attitude and statement style to proceedings. Her seriously impressive role as an activist and entrepreneur has made her one of the most revered and outspoken rappers on the scene today.

US musician SAINT Jhn, brings his unmistakable voice and a look to match. With some of the biggest names in music on his CV, he’s cemented his role as the industry’s one-to-watch.

Photographer Margaret Zhang has done it all. Her unique take on fashion established a cult online following, and driven by that winning mindset, cemented her place as one of fashion’s most-influential voices.

Bringing their own fashion credentials are models Stella Lucia and Kit Butler. Together they’ve racked up some serious mileage on the runways, and embody everything about the energy, expression and winning attitude of ‘For The Win.’

Exuding confidence from the slopes to the streets, ‘For The Win’ launches globally from 20th August.


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