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January 23, 2018


Reading Time: 2 minutes

Reading Time: 2 minutes

ellesse Flagship Store Now Open

Iconic Italian sportswear brand, ellesse, has officially opened its first UK flagship store in the heart of London, specifically, the fashionable area of London’s Seven Dials, Covent Garden. Recognised for combining functional sportswear with casual street-style, reviving the 90’s trend, and breaking the boundaries between fashion and sport, the opportunity to open a new stand-alone store in such a prestigious area allows the brand to further showcase its collection to their growing and dedicated consumer base.


Located at 39 Neal Street, the prominent space will open its doors to the public on the 2nd December, 2017. Over the last few years, the Italian brand has enjoyed a renaissance in the UK, as its collection, which puts a twist on timeless pieces drawing on the 90’s era, has become increasingly popular with the young ‘trendy’ crowd. The brand has garnered significant attention from street style bloggers, and musicians, with talent including Mark Ronson, Jessie Ware, Jess Glyne and Anne Marie sporting their pieces.


Marc Greene, ellesse Brand Director, Pentland Brands comments, “2017 has been a fantastic year for ellesse globally, and the opening of the pop-up Heritage store in Covent Garden, London is a perfect way to bring in 2018. This is the first store outside of Asia Pacific and represents a true statement of intent from the brand – We aim to immerse all visitors in the fascinating history of ellesse whilst also showcasing our exclusive and latest collections.”

You can find out new store at 39 Neal Street, Covent Garden, London, WC2H 9QG



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