Leonardo Servadio was born in 1925 into a family of proud Italian tailors from Perugia, central Italy. His family appreciated and respected fashion, and Leonardo followed in their footsteps.
But he also had another passion: skiing. And when he couldn’t find the exact ski wear he wanted, the answer was obvious – to design and manufacture his own. His aims? To bring style to the ski slopes, and to revolutionise the clothing industry.
Leonardo founded ellesse on 19 June 1959, creating a brand that took not just his initials – L S – but also his values. From the start, passion, quality, design, determination, commitment and creativity were at the heart of the business.
Combining bold branding and classic styling, ellesse’s White Mountain collection includes stylish, modern re-workings of outerwear designs inspired by our sporting and skiwear heritage. As perfect on the mountain as they are on the street, the latest collection combines ellesse’s mountain heritage with premium modern fabrication to ensure you’re geared up and ready for the colder months ahead. The White Mountain collection is available to buy, right here, right now.
Below are a collection of images from the White Mountain shoot including lines available to buy now from ellesse.co.uk